It should outline the types of tricky questions that might occur, the audience demographic, and any main messages the interviewee needs to deliver. To ease media pressure, a robust and expert briefing is essential pre-reading for any spokesperson. The journalist directed the line of questioning to further lead the conversation. The long delays before the Prime Minister's answer and stumbling suggested she hadn’t done her homework: she seemed unsure of her information and messages and was not confident in her vocal pacing. Graham Liver from BBC Radio Lancashire asked Truss why she could not tell the audience there would not be a return to fracking in Lancashire, and if she knew where the site was. If possible, use a meaningful case study to highlight and strengthen your point early on. Instead, have a strong key message ready and deliver it. Whether they’re local or national, it’s important not to underestimate the journalist you’re facing in a media interview, and to recognise when they are likely to be hostile.ĭon’t wait for the journalist to ask the question you want to hear. Truss allowed him to interrupt her, rather than driving points home consistently, and Acres used the space left by her silence to draw a definite, unhappy conclusion about the impact of her announcement on the mortgage market. This stalling, followed by the rising tone of her voice in reply, suggested a lack of confidence in her response.Īcres led the conversation, often making statements rather than asking questions. John Acres, breakfast presenter at BBC Radio Stoke, asked the Prime Minister direct, strong questions, leading her to take a couple of highly audible long, uneven and deep breaths before answering. Truss had steered clear of national interviews since the fiscal plan announcement, and maybe she thought she would get an easier ride with the BBC regional interviews.īut that wasn’t to be: a local journalist has a detailed knowledge of their region’s issues, knows their audience very well, and is passionate about them. Liz Truss crumbles under questioning from on about local consent for fracking. Preparation and anticipation are key to success – so here’s what we can learn from Truss’s experience. The fallout from interviews like these can make a serious dent in a public reputation, so getting media interviews right first time is crucial. Tweets from BBC 1’s ‘Have I got News for You,’ and the producer of Global Radio’s ‘The News Agents’ podcast, referenced Truss’ ‘horrific’ car crash interviews. The interviews were peppered with long silences and unsteady interview responses from the PM. Truss faced questions on issues including rising mortgages, the energy crisis, and local consent for fracking, following the Government’s mini budget announcement. Words didn’t come so easily this week to Prime Minister Liz Truss, who underwent a ‘ brutal’ morning of grilling from BBC local radio journalists.
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